In Spring 2025, Shopbop partnered with Kreatornow to launch “Season of Light”, a three-month performance campaign designed to capture the spirit of the season through an integrated influencer and content strategy. The campaign activated over 10 fashion influencers on Instagram to promote Shopbop’s spring collection through authentic, style-driven storytelling. These influencer posts were repurposed and extended on K.Shop, Kreatornow’s curated content platform, enabling multi-touchpoint exposure that guided audiences from inspiration to purchase.

Using Kreatornow’s Full-Channel Conversion Journey framework, the campaign was strategically layered across different phases—from top-banner homepage exposure and creator-led content, to mid-funnel retargeting and newsletter re-engagement. Influencer recruitment, content launch, and K.Shop editorial placements were seamlessly coordinated to ensure consistent tone, timing, and impact.

Powered by Brandtrack, Kreatornow’s proprietary AI engine, the team was able to optimize influencer selection and posting schedules based on real-time engagement data. Top-performing creators received extended visibility across platforms, maximizing both reach and commercial results.

“Season of Light” not only drove significant ROI for Shopbop but also showcased how intelligent integration of creator and content ecosystems can deliver measurable, brand-building success.